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The Chamber Weekly Blog
A collection of articles that we believe will add value to you and your business!Thursday, February 2, 2023This campaign is for nurturing leads to become new chamber members. It should be sent after “some” interest has been shown. Interest could be attending an event for the first time or downloading a lead magnet. Personalize your first touch point with this person based on how they initially interacted with you. Read moreFriday, January 27, 2023The Hidden Value Behind Chamber Membership Read moreTuesday, January 24, 2023Years ago, businesspeople joined the chamber because it was expected. It was just something you did. These days membership isn’t automatic but it’s still a valuable investment in your business. In addition to networking events and ribbon cuttings, the chamber offers a lot of benefits that you can’t do for yourself, and chamber benefits can save you a lot of money. If you’re like most business owners, you could really use some cost savings these days. Read moreThursday, January 12, 2023Times of economic uncertainty don’t cause anyone to look for new ways to spend money. But there are some investments in your business that even when you’re worried about cash flow, are worth the return. Without those necessities—be they software or services—you couldn’t operate. Chamber membership is one of those necessary business investments and here’s why: Read moreFriday, December 23, 2022Small business owners usually have more on their to-do lists than there is time in the day. If becoming more productive is one of your New Year's resolutions, we have a suggestion for you that could be a game changer. Read moreThursday, December 15, 2022Businesses with e-commerce options are quickly counting down deadlines for Christmas deliveries. This is the perfect time for local small business to shine because you can promise customers holiday smiles quicker than they can be delivered in online purchases. However, there may still be things holding the average customer back. Read moreThursday, December 8, 2022It's a noisy world out there and there's lots of competition. If you want to stand out, you must provide excellent value and persuasive copy. Without these two things the holiday season will not be the boon you are hoping for. Luckily, creating copy that drives your audience to action is very easy during the holiday season. While many people have a strict budget this year, they want to provide a nice holiday for their friends and family. That means they are looking to buy. Here's how you can help them decide to buy from you. Read moreThursday, December 1, 2022Bonus offers are a great way to drive sales without discounting your products or services. It makes people feel like they are getting extra value—and these days, with inflation—that can make a reticent customer buy quicker. Read moreTuesday, November 22, 2022It's small business season and if you're part of a small business you're probably looking for ways to make the most of your Q4. While mega retailers and big business are slashing prices, that's not the best way for you to be competitive. Small businesses often operate on smaller reserves and slashing prices to the point of taking a loss decreases the revenue you're bringing in. You need something that builds on connections. That’s the small business superpower. Read moreThursday, November 3, 2022By now you’ve likely seen the statistics that shopping small/local keeps roughly $68 out of every $100 in our community, whereas shopping at a national chain means about $43 remains here. Why is that important and what does it mean to you and your family? A lot more than you may think. Read more