• SEO and Digital Advertising

    Kenzies Optics
    Job Description

    Job description

    As an SEO & Digital Advertising Specialist you will

    • Perform continuous site auditing, and recommend scalable on-page optimization based on business objectives for both existing functionality and new opportunities
    • Provide SEO best practices in alignment with current technical principals and kenziesoptics.com systems
    • Research, develop and help drive large-scale solutions to broaden organic performance
    • Own daily monitoring of assigned SEO performance, weekly/monthly roadmap and reporting
    • SEO across multiple platforms
    • Work with Marketing, Product Management, R&D, and others to ideate and execute SEO strategy
    • Responsible for management and execution of day-to-day tactical SEO strategies to drive online traffic and sales
    • Develops and maintains day-to-day relationships with internal and external (vendor) partners

     

    Preferred Qualifications

    • Experience in managing both paid and organic search
    • Marketing/web experience associated with a national-level retailer
    • E-commerce knowledge and experience
    • Prior analytics and data analysis exposure
    • Strong Communication skills
    • Solid understanding of the technical pieces of marketing channels such as backend tracking, search string URLs, 3rd party site tracking, data feeds and internal search
    • Knowledge of Adobe technologies
    • Intermediate/Advanced capabilities with Microsoft Excel required
    • A steadfast passion for SEO and internet marketing
    • Proven SEO Experience and understanding
    • In depth knowledge of current and developing SEO trends

     

    Knowledge, Skills, Abilities And Competencies

    • Action Oriented
    • Collaborates
    • Communicates Effectively
    • Customer Focus
    • Drives Results

     

    SEO Analyst Requirements

    • BSc in marketing or similar.
    • HTML and JavaScript experience.
    • Previous experience in a similar role would be advantageous.
    • Excellent written, verbal, and analytical skills.
    • Experience with Google Analytics.
    • Great customer service and interpersonal skills.
    • Ability to follow specifications.
    Apply directly @ https://forms.gle/Pq4voDGbeHH9gyba9
    Contact Information