2026 Strategic Plan
KEY OBJECTIVES
Modernize & Optimize the Membership Experience
• Remove Barriers for Current and Prospective Members
• Strengthen the Chamber’s Value Proposition and Service Offerings
• Increase Member Retention through Feedback and Responsiveness
Lead Talent Development & Industry Education
• Define Success for Chamber-Led Workforce Programs
• Strengthen the Chamber’s Role as Facilitator and Convener
• Increase Visibility & Exposure
Build a High Performing Team & Thriving Organizational Culture
• Maintain Competitive Employee Compensation and Benefits
• Match Talent to Job Requirements
• Enhance Interviewing Practices
• Assess Employee Experience
Elevate and Amplify
the Chamber Brand
- Develop a Campaign to Modernize the Chamber Brand
- Evaluate New Technologies
Expand the Reach
of Chamber Services
- Strengthen Understanding of
Member Benefits
- Deepen our Reach in Underserved Markets
Member Benefits
Grow our Portfolio
of Small Business
Services
- Offer Innovative Trainings
- Celebrate Small Business Week
Expand and
Reimagine our
WorkForce Programs
- Engage Younger Audiences
- Reimagine Support
