The Chamber Weekly Blog
A collection of articles that we believe will add value to you and your business!
Adam McEntyre
Monday, November 2, 2020
Today, as a business professional, you're expected to give a certain amount of your knowledge away for free. It's simply the professional standard. While we can argue whether you should do this or not, the truth is much of your competition is probably already offering free content and other benefits of their knowledge. If you don't do the same, you will lose out.
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Adam McEntyre
Monday, August 24, 2020
Nearly all businesses experience the cyclical doldrums. For many, that's the end of January or February when the weather is bad and no one wants to go out. But regardless of when your slow time is, it's never a good time for the small business owner, no matter how predictable. Here are several ideas to increase sales during your traditionally slow times.
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Adam McEntyre
Monday, August 10, 2020
If you were a little late to the website grab, you may have discovered that the name of your business had already been taken. Sometimes it's possible to purchase that name but other times a website already exists with your business’ name. Obviously, this is not ideal for your branding. But as the internet expands and more businesses come online .com and .net endings are no longer enough to meet demand.
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Adam McEntyre
Monday, July 20, 2020
When you’re merely meeting expectations, you’ll never rock the reviews. You need to start at “good” and aim for “mind-blowing.” The good news is data from Yelp shows it's easier than you think.
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Adam McEntyre
Friday, July 17, 2020
With numbers of COVID infections increasing daily in many states, people are wondering when it will end and when we can begin to start feeling confident in an economic recovery. No one knows for sure when recovery will begin. In the meantime, there are a few things we know about how business and customers have changed. You can use that knowledge to restructure your marketing in order to better position your business for a stronger recovery.
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Adam McEntyre
Monday, July 13, 2020
You've likely heard how telling your business story can help you connect to your audience. However, for storytelling to be effective for your business you don't want to treat it as a marketing trick that you use on occasion when you're writing copy for your website. For the most conversions and amplification of your message you want to think like a storyteller. Here's how you can become an expert business storyteller even if you can't tell a story (or a joke).
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Adam McEntyre
Monday, June 29, 2020
If there's one thing 2020 has shown us, it's how to bolster our communication skills. We've had cause for a lot of really difficult conversations with our customers. Nobody ever wants to give bad news but 2020 seems like the year we have to keep reiterating and sharpening our communication skills with difficult messages. But if you feel like you've had challenge after challenge and you're still wondering the best way to deliver those difficult messages, let's take a look at a few tactics you might use.
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Adam McEntyre
Monday, June 8, 2020
Just when you thought your website was search engine optimized and then mobile search optimized we have another challenge--voice search optimization. Yes, that’s right. According to Bright Local’s Voice Search for Local Business Study, 58% of consumers used voice search to locate information about a local business.
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Adam McEntyre
Monday, May 4, 2020
Being a business owner has its rewards and its challenges. If you’ve been in business longer than a hot second, you’ve likely experienced both. Often the freedoms override the dissatisfaction, but if you find that the negatives are wearing on you, don’t get discouraged.
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Adam McEntyre
Friday, May 1, 2020
Economic difficulties aside, this is an exciting time for businesses and marketing. No, really. It can be. We've been forced to try innovations we may have only talked about previously.
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