The Chamber Weekly Blog
A collection of articles that we believe will add value to you and your business!
Adam McEntyre
Monday, August 19, 2019
Most people come up with an idea, or they have a passion, and they decide to turn it into a business. The savvy among them create a business plan around their idea or passion. Many get so excited about their venture that they create the product or service first and then try and find the market. This approach is like swimming upstream. It can be done but it’s a lot harder. The easier way is to locate a group of people with a problem and solve for it. Often finding your target audience first produces a greater return on investment. But if you already have a business, what can you do? You can reinvent it.
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Adam McEntyre
Monday, July 29, 2019
These days it feels like everything is online and if you don’t have an online presence you’re being left in the dust. But there are plenty of businesses existing only on a Facebook page. Some feel like they don’t have the time to create a website while others don’t even know where to start.
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Adam McEntyre
Monday, July 22, 2019
I work with small businesses in marketing. I can tell when my suggestions aren’t registering. For some, it starts early when I mention increasing their social media presence. For others, it takes more technology talk like when I bring up an email list. Some of these small business owners simply nod at my suggestions. The more direct of them ask, “Do I really need these things?” Maybe you share their feelings.
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Adam McEntyre
Monday, July 15, 2019
If you’re online for business, you’ve likely been told to engage and be human. But what does that look like? And can you do it wrong? Yes, you can but it’s also easy to avoid these common mistakes.
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Adam McEntyre
Monday, July 1, 2019
There’s been a lot of talk over the past several years about the younger generation’s desire for mentors. It’s an odd combo of wants for them. They’ve been told for decades by their helicopter parents that they can do anything. But in spite of that constant reassurance, they desire a consultative relationship with someone who knows what they’re doing, someone who’s been around the “rodeo” a few seasons.
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Adam McEntyre
Monday, June 24, 2019
Most customer service problems arise from scrambled expectations. This expectation could involve quality, timeline, courtesy, or a variety of other things. But the biggest problems for businesses stem from disjointed expectations. This is actually good news because it's something you can work on.
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Adam McEntyre
Monday, June 17, 2019
Ever heard the saying, “If you need something done, give it to a busy person.”? While that may work for errands, many business owners are finding they’re too busy for business anymore.
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Adam McEntyre
Monday, June 10, 2019
Have you ever waited a really long time for something like a movie to come out, only to be disappointed? Or maybe a friend told you how wonderful a particular city was. But when you went there it wasn’t nearly as fantastic as your imagination—and your friend—had made it out to be. Are you worried chamber membership will turn out the same way?
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Adam McEntyre
Monday, May 20, 2019
For brevity’s sake, let’s assume you have something you want to get out of social media for your business. Maybe it’s more customers. Maybe you want to streamline your customer support and make it more accessible. Or maybe you just want to get your business name out there. And that’s exactly what this article is for...getting more from your social media.
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Adam McEntyre
Monday, May 13, 2019
When it comes to customers most businesses are longing for a strong relationship for years to come. Who wants a one-night stand kind of customer who breezes in and out of your world, barely around long enough to hear you say, “Thank you for your business.” Acquiring customers is costly. You’re wise to want to retain them.
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