• The Chamber Weekly Blog

    A collection of articles that we believe will add value to you and your business!
    Results Found: 28 RSS Feed
    Christina Metcalf and Edited by Julie Carroll
    Thursday, December 8, 2022
    It's a noisy world out there and there's lots of competition. If you want to stand out, you must provide excellent value and persuasive copy. Without these two things the holiday season will not be the boon you are hoping for. Luckily, creating copy that drives your audience to action is very easy during the holiday season. While many people have a strict budget this year, they want to provide a nice holiday for their friends and family. That means they are looking to buy. Here's how you can help them decide to buy from you. Read more
    Christina Metcalf and Edited by Julie Carroll
    Thursday, December 1, 2022
    Bonus offers are a great way to drive sales without discounting your products or services. It makes people feel like they are getting extra value—and these days, with inflation—that can make a reticent customer buy quicker. Read more
    Christina Metcalf and Edited by Julie Carroll
    Thursday, October 6, 2022
    Customer loyalty is essential to strong sales. After all, it’s easier to get repeat sales than it is to convince a new consumer to buy from you. But customer loyalty is something grown and nurtured, not bought or ordered. It takes time. However, just because someone has been buying from you (or donating to you if you’re a non-profit) does not mean they are loyal. It may just mean that they tend to do the same things over and over until they don’t. If you want a strong customer (or donor) base, you need to cultivate loyalty. The methods to do so require consistent tending and upkeep. Read more
    Christina Metcalf and Edited by Julie Carroll
    Wednesday, September 21, 2022
    Telling your business story is a compelling way to get your audience more invested in you and to help build know, like, and trust. Your business story is a lasso that draws people in and holds them there. Read more
    Christina Metcalf and edited by Julie Carroll
    Friday, June 3, 2022
    It’s that time of year again and many of us are preparing for a return to normal when it comes to the seasonal onslaught of tourism. Even with high transportation costs people are traveling and still—hopefully—buying. If you’d like to attract more tourists to your place of business, here’s how you can prepare. Read more
    Christina Metcalf and edited by Babs Knowles
    Wednesday, May 11, 2022
    Every business is convinced they offer stellar service, but if you can’t think of a company in your area that offers bad service, it might be you. It’s statistically impossible, not to mention an abuse of a superlative, for every business to offer “the best” service. One is better than the other. We aren’t all 5-stars all the time. Read this quick article to see how to improve your customer service. Read more
    Christina Metcalf; edited by Babs Knowles
    Wednesday, April 27, 2022
    Mother’s Day is an ideal way to honor the women in your life who have helped you become the person you are today. In recent years, it has surpassed the celebration of one’s own mother and encompassed a broader range of women who have made a positive difference in the lives of others. Keep that in mind in your marketing. Read more
    Christina Metcalf; Edited by Babs Knowles
    Tuesday, April 19, 2022
    If you’re a small business, you probably bootstrapped your website content, picking it up here and there, copying what you like from other sites (hopefully not word for word), and adding as you go. That’s the way most small businesspeople do it unless you’re lucky enough to know someone who offered their writing services or have it in your budget to have it written for you. But do you ever wonder if you have the type of content that will transform the casual web visitor into someone who buys? Here are the components you need on your website to ensure more sales conversions. Read more
    Edited by Babs Knowles; Written by Christina Metcalf
    Tuesday, March 29, 2022
    Do you need more attention? Do you feel like your business isn’t top of mind in your community? People won’t buy from you if they don’t think of you. Here are a few ideas to help get your business the attention it deserves without breaking your budget. Read more
    Edited by Babs Knowles
    Tuesday, March 8, 2022
    If you are looking to reach an "Under 35" audience, TikTok is a marketing tool you need to master. These tips will help you get over your initial learning curve. Read more