The Chamber Weekly Blog
A collection of articles that we believe will add value to you and your business!
Adam McEntyre
Monday, July 6, 2020
Sales could always be better, right? Here are a few tips on how you can turn things around fast.
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Adam McEntyre
Monday, June 29, 2020
If there's one thing 2020 has shown us, it's how to bolster our communication skills. We've had cause for a lot of really difficult conversations with our customers. Nobody ever wants to give bad news but 2020 seems like the year we have to keep reiterating and sharpening our communication skills with difficult messages. But if you feel like you've had challenge after challenge and you're still wondering the best way to deliver those difficult messages, let's take a look at a few tactics you might use.
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Adam McEntyre
Monday, June 15, 2020
Have you ever noticed just how many bland posters there are out there on social media? They post only about themselves and not even interesting things about themselves. It’s almost better if posters like those stay off of social media altogether because they’re certainly not building any fans and that kind of posting is not getting people to know, like, and trust them.
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Adam McEntyre
Monday, June 1, 2020
Social media platforms have become increasingly sophisticated and selective in what they show to whom. For that reason, without engagement (or money), you can’t build an audience.
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Adam McEntyre
Monday, May 11, 2020
Content marketing provides the kind of quality content your audience is looking for. Marketers in today’s business climate must yield to the interests of their customers to be successful in the same way that party planners who want people on the dance floor must select music the vast majority of people in attendance will find appealing.
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Adam McEntyre
Tuesday, April 14, 2020
Are you still marketing your business in the same way you were prior to the virus? I'm not asking about the content you post or what's in your ads. What marketing channels are you using?
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Adam McEntyre
Monday, April 6, 2020
The internet is a bonus and a bane to most people. You can research anything, get your message out inexpensively, connect with people around the globe, and entertain yourself for hours. But it also has created a need for itself. It has a constant hunger for content. It provides a large bullhorn for people to pronounce their views and others are listening. That’s why influencer marketing has become so hot.
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Adam McEntyre
Monday, March 30, 2020
Most marketing gurus will tell you all of your social media and blog posts should do at least one of three things: educate, inspire, or entertain your ideal audience. If you do these things, they’ll find your content more valuable and they’ll be more apt to share your content with their tribe.
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Adam McEntyre
Monday, March 23, 2020
The sales funnel is a critical part of your business, even if you don’t view it as such. Understanding what it is and how yours works can also improve your sales and help eliminate inefficiencies. When you understand the buyer’s process, you can begin to tweak it in your favor.
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Adam McEntyre
Monday, March 16, 2020
If you’re running a small business without any formal marketing training, you might not think in terms of a sales funnel. Most of my clients don’t, in fact. They write that kind of stuff off as “marketing speak” and they get back to trying to sell things. But with today’s online research and buying, it’s important that you understand the basics of a sales funnel and how you can build one.
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