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The Chamber Weekly Blog
A collection of articles that we believe will add value to you and your business!Monday, February 1, 2021Online shopping needn’t be owned by large entities like Amazon or Etsy. Your business can excel in online commerce as well. But first, you need to be top-of-mind. One way to do that is to produce valuable content so that when potential customers are on your website, they are moved to action and purchase from you. Read more(0) CommentsMonday, January 11, 2021If you’re one of those marketers or businesses who worries your customers are leaving you for online shopping, you need to take action. We know not everyone feels confident enough to implement e-commerce and certainly not mid-way through December or later. But we do have an easy way to get online and start selling there this afternoon. Read more(0) CommentsMonday, January 4, 2021There can be a desperation that you feel on social media. Many businesses are creating content that demands “look at me.” But while some may believe that “shouting” into social media is the way to get attention, it rarely is. Usually, all that accomplishes is someone ignoring you the way a stranger might sidestep a toddler having a tantrum in a grocery store. Read more(0) CommentsMonday, December 7, 2020Fly fishing is fascinating to watch. It involves a series of movements that lure a fish into biting. It’s more about the rhythm than the bait. “Landing” a loyal customer is much the same. Read more(0) CommentsMonday, November 23, 2020You likely have heard the phrase, “you need to spend money to make money.” I'm not here to argue that from either side but digital marketing has allowed businesses with very small budgets to make a big impression. While it hasn't exactly leveled the playing field, it certainly has helped businesses gain a larger audience with very little investment. Read more(0) CommentsMonday, November 16, 2020When business owners complain that their social media efforts aren't paying off and they just aren't seeing a return in their investment of time, it’s usually because they’re using the Jackson Pollack approach to social. They’re simply “flinging” paint on a canvas. There’s no goal behind what they’re doing. It’s random. That approach may create beautiful art, but it rarely works for business. Read more(0) CommentsMonday, November 9, 2020Do you have a business newsletter? If you don't, what's holding you back? Is content the issue? Are you just not sure what you're going to tell your customers in every newsletter? Read more(0) CommentsMonday, October 26, 2020If you're on social media for business, you’re one of many voices. It’s hard to stand out and cultivate an audience of people who want to hear from you…let alone look eagerly for your content. Wouldn’t that be great? Read more(0) CommentsMonday, October 19, 2020Do you feel like your business is just shouting into the wind? Does it seem like the time you spend on social media is extensive but yields few results? Are you sick and tired of Zoom calls that take too long and accomplish too little? If so, it might be time to think about experiential marketing. Read more(0) CommentsMonday, October 12, 2020The return-on-investment is quite high with experiential marketing because people remember experiences. They share them and they write reviews based on them. If you want to improve your sales and get more people talking about your business, experiential marketing is a great way to do it. Read more(0) Comments