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The Chamber Weekly Blog
A collection of articles that we believe will add value to you and your business!Monday, April 8, 2019If you do a lot of your own marketing for your business, you need to be able to write. But before you start worrying about what that looks like, consider it’s a lot less formal than when your high school teacher talked to you about persuasive essays. Today, it’s all about connections. Read more(0) CommentsMonday, March 18, 2019Emojis are unbelievably powerful in business and yes, it pains me to write this. I’m old school and maybe you are too. Maybe you see emojis as a dumbing down of business communications but the reality is that they are here to stay...at least until our AI assistants start handling the emotions for us. All joking aside, emojis are a powerful form of communication and one you should be embracing (assuming a few things) now as part of your business. Here’s how... Read more(0) CommentsMonday, February 11, 2019Today’s trend of overscheduling is taking its toll on all of us. From work hours that go well over the traditional 8-hour work day to shuttling children or grandchildren to all their different activities; from time volunteering to time dedicated to professional development, who has the hours for networking at a scheduled event? Very few of us. Read more(0) CommentsMonday, December 17, 2018One of the easiest and cheapest marketing tactics today is building a referral network. If you concentrate on growing referrals and word-of-mouth (WOM) marketing you can cut your marketing budget. Not only does WOM marketing not cost you anything, it’s more believed by potential customers. A recent survey by PowerReviews of 800 retail customers reported 95% of respondents have consulted customer reviews in the past. But how do you grow that solid base of referrals and people willing to write reviews? Read more(0) CommentsMonday, December 10, 2018There are roughly 75.3 million Millennials in the United States. This number outranks the 74.9 million Baby Boomers. For a successful future, your business needs the younger generation. Here’s how you can get their attention and keep it. Read more(0) CommentsMonday, December 3, 2018At the risk of sounding like an infomercial, if you make just one change to your business in 2019 you’ll open up a new door to an even greater level of success. It’s a very simple concept. You don’t have to go get an MBA or Master’s in marketing. You simply have to refocus your offerings from you want to say to what your ideal customer wants. Help your customers get what they need. Read more(0) Comments