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The Chamber Weekly Blog
A collection of articles that we believe will add value to you and your business!Tuesday, February 16, 2021If you spend any time speaking with copywriters or website writers, they will tell you a lot of businesses understand the importance of an effective About Us page on their website. As there’s been a lot of information written about telling your business story over the last decade and how customers want to do business with people they know, like and trust, many realize the value. You likely know that the About Page has the potential to become one of the most heavily visited pages on your website. However, that’s where most businesses miss an opportunity. Read more(0) CommentsMonday, February 8, 2021Most people will agree Google is a large part (dare we say owner?) of the internet, at least from a marketing perspective. That means whether we like it or not we have to try to play nicely with the giant search engine. One of the easiest ways to get on Google's good side is through ensuring Your Google My Business listing is optimized. Read more(0) CommentsMonday, February 1, 2021Online shopping needn’t be owned by large entities like Amazon or Etsy. Your business can excel in online commerce as well. But first, you need to be top-of-mind. One way to do that is to produce valuable content so that when potential customers are on your website, they are moved to action and purchase from you. Read more(0) CommentsMonday, January 25, 2021This year has been a little more difficult to figure out new year’s resolutions. Part of that is because we’re all still reeling from the “lessons” we learned in 2020. Even the best prepared businesses lacked preparation for a global pandemic. Still, the new year is a great time to reexamine what you’ve been doing and how it can get better. Here are a few ideas... Read more(0) CommentsMonday, January 18, 2021Chamber membership may be a hard sell to Millennials--and when they get old enough to join--Gen Zers. They may naturally see the chamber as an organization that Boomers join, not a place for young people who are taking on the world. But chamber membership makes a lot of sense for these younger generations once they understand the true reason and value behind the chamber. Read more(0) CommentsMonday, January 11, 2021If you’re one of those marketers or businesses who worries your customers are leaving you for online shopping, you need to take action. We know not everyone feels confident enough to implement e-commerce and certainly not mid-way through December or later. But we do have an easy way to get online and start selling there this afternoon. Read more(0) CommentsMonday, January 4, 2021There can be a desperation that you feel on social media. Many businesses are creating content that demands “look at me.” But while some may believe that “shouting” into social media is the way to get attention, it rarely is. Usually, all that accomplishes is someone ignoring you the way a stranger might sidestep a toddler having a tantrum in a grocery store. Read more(0) CommentsMonday, December 21, 2020There's been a lot of information about the need to pivot during COVID-19. Many businesses have switched what they produced or altered their services to fit the new demands of their audience. But sometimes it's not your business that needs to pivot. It might be something you've been thinking about doing professionally. If you want to switch industries and you have little to no experience, here are some tips that can help you pivot professionally. Read more(0) CommentsMonday, December 14, 2020This has certainly been a weird year. As we begin to adjust to our new reality, there are some things you could be doing in your business that may help you out in the post-COVID time. We can’t say it will ever be a return to normal. We’ve lost our innocence in some ways. Preparing for the worst in the past would never have (completely) readied us for this. But hopefully we’ve learned a thing or two to help us with future business. Read more(0) CommentsMonday, December 7, 2020Fly fishing is fascinating to watch. It involves a series of movements that lure a fish into biting. It’s more about the rhythm than the bait. “Landing” a loyal customer is much the same. Read more(0) Comments