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The Chamber Weekly Blog
A collection of articles that we believe will add value to you and your business!Monday, December 21, 2020There's been a lot of information about the need to pivot during COVID-19. Many businesses have switched what they produced or altered their services to fit the new demands of their audience. But sometimes it's not your business that needs to pivot. It might be something you've been thinking about doing professionally. If you want to switch industries and you have little to no experience, here are some tips that can help you pivot professionally. Read more(0) CommentsMonday, December 14, 2020This has certainly been a weird year. As we begin to adjust to our new reality, there are some things you could be doing in your business that may help you out in the post-COVID time. We can’t say it will ever be a return to normal. We’ve lost our innocence in some ways. Preparing for the worst in the past would never have (completely) readied us for this. But hopefully we’ve learned a thing or two to help us with future business. Read more(0) CommentsMonday, December 7, 2020Fly fishing is fascinating to watch. It involves a series of movements that lure a fish into biting. It’s more about the rhythm than the bait. “Landing” a loyal customer is much the same. Read more(0) CommentsMonday, November 30, 2020I have a friend who claims 80% of his business comes from his podcast. He works in a consulting capacity and helps businesses land contracts. He hosts a weekly podcast that has grown his business and following astronomically. If you talk to him he will tell you podcasting is the place to be. And for him it is. His reputation as a thought leader, industry insider, and all around “go-to guy” is key to his brand. But is podcasting right for you? Read more(0) CommentsMonday, November 23, 2020You likely have heard the phrase, “you need to spend money to make money.” I'm not here to argue that from either side but digital marketing has allowed businesses with very small budgets to make a big impression. While it hasn't exactly leveled the playing field, it certainly has helped businesses gain a larger audience with very little investment. Read more(0) CommentsMonday, November 16, 2020When business owners complain that their social media efforts aren't paying off and they just aren't seeing a return in their investment of time, it’s usually because they’re using the Jackson Pollack approach to social. They’re simply “flinging” paint on a canvas. There’s no goal behind what they’re doing. It’s random. That approach may create beautiful art, but it rarely works for business. Read more(0) CommentsMonday, November 9, 2020Do you have a business newsletter? If you don't, what's holding you back? Is content the issue? Are you just not sure what you're going to tell your customers in every newsletter? Read more(0) CommentsMonday, November 2, 2020Today, as a business professional, you're expected to give a certain amount of your knowledge away for free. It's simply the professional standard. While we can argue whether you should do this or not, the truth is much of your competition is probably already offering free content and other benefits of their knowledge. If you don't do the same, you will lose out. Read more(0) CommentsMonday, October 26, 2020If you're on social media for business, you’re one of many voices. It’s hard to stand out and cultivate an audience of people who want to hear from you…let alone look eagerly for your content. Wouldn’t that be great? Read more(0) CommentsMonday, October 19, 2020Do you feel like your business is just shouting into the wind? Does it seem like the time you spend on social media is extensive but yields few results? Are you sick and tired of Zoom calls that take too long and accomplish too little? If so, it might be time to think about experiential marketing. Read more(0) Comments