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The Chamber Weekly Blog
A collection of articles that we believe will add value to you and your business!Monday, March 23, 2020The sales funnel is a critical part of your business, even if you don’t view it as such. Understanding what it is and how yours works can also improve your sales and help eliminate inefficiencies. When you understand the buyer’s process, you can begin to tweak it in your favor. Read more(0) CommentsMonday, March 16, 2020If you’re running a small business without any formal marketing training, you might not think in terms of a sales funnel. Most of my clients don’t, in fact. They write that kind of stuff off as “marketing speak” and they get back to trying to sell things. But with today’s online research and buying, it’s important that you understand the basics of a sales funnel and how you can build one. Read more(1) CommentsMonday, March 9, 2020Instagram has become a way of life for many. There are people out there who view their lives in Instagrammable moments. They build streaks of continuous days of posting. Plus, it’s owned by Facebook. So regardless of personal feelings, it has some business value if your customer demographic is on there. And chances are it is. Read more(0) CommentsMonday, March 2, 2020Everyone wants to attract the best and brightest employees. After all, your team directly affects your ability to provide excellent customer service and that is essential to business success these days. Read more(0) CommentsMonday, February 24, 2020Personal branding is incredibly important these days. If you’re not marketing yourself and your career as part of your brand, you should be. Your personal image is critical to your business because customers and potential customers want to do business with people they know, like, and trust. Expanding your personal brand can help you connect on a deeper level with your audience and give them those three things. Read more(0) CommentsMonday, February 17, 2020Your business needs a unique value proposition (UVP) to differentiate you from your competition and to get you more customers. If you don’t have one, or you have one that’s not working, the foundation of your marketing is shaky at best. Read more(0) CommentsMonday, February 10, 2020Adopting new technology isn’t easy, but when you find something that works and increases your productivity, you kick yourself for not having done it sooner. These lesser-known apps will help you focus on your goals and keep you accountable. Read more(0) CommentsMonday, February 3, 2020There are likely professional development pieces you must keep up with for your business. Items like certifications, licenses, and other must haves. But what about the secondary training you need to learn to keep your business relevant in today’s changing marketplace? Are you keeping up? Read more(0) CommentsMonday, January 27, 2020Ahhh 2020. A year in which the futuristic movies Blade Runner and Back to the Future are both now set in the past. If that doesn't blow your mind, you’re either under 25 or not one for movies. Not impressed? Then how about some of the big changes that are taking effect for small business this year? Read more(0) CommentsMonday, January 13, 2020If you have any sort of artificial intelligence or non-human virtual assistant in your home (Siri, Alexa, Google, etc), you’ve likely given it feedback at some point. When you did, it probably made some comment about how it is learning all the time. And it is. This technology which seems largely a form of entertainment for most of us is quickly understanding our preferences, our fears, our lack of information in certain areas, and even our buying habits. Businesses that use this type of technology are getting smarter about their customers. Are you one of them? Read more(0) Comments