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The Chamber Weekly Blog
A collection of articles that we believe will add value to you and your business!Thursday, April 4, 2024Ask yourself a simple question—what’s holding your potential customers back from buying from you? You might think cost. Perhaps it’s ease of purchase (online ordering), location, or not knowing about you. But there could be something much easier to fix than cutting your prices, moving, or rebranding/launching a huge marketing campaign. While all these things are important—pricing, location, and top-of-mind recognition—there is something else you could be doing to get more people in your business. You could be setting expectations. What does that mean? Read moreMonday, April 1, 2024If you’re a gig worker, or you use them in your business, it’s important that you are aware of recent legislation that went into effect this month. Read moreThursday, March 21, 2024Hiring is one of the costliest things you do as a business as it can leave you exposed and vulnerable. While a good hire can be a turning point in your business, a bad hire can leave you (and your employees) reeling. That’s why the interview and selection process are important. However, it’s what you do after that that will shape the employee and your team the most. No matter the size of your business, if you are bringing someone new on, you must consider the onboarding process. Read moreMonday, March 18, 2024I can already hear the groaning—nobody reads, nobody likes to write. While we can argue these points forever and ever, it’s probably been a while since you looked at your business’ website content. If your content is stale and doesn’t resonate with your target audience, you need to fix that stuff now—even if you think no one reads anymore. Read moreWednesday, March 6, 2024Whether it’s part of a work/life balance personal initiative, an idea to follow your bliss, or you simply want to change things in your life, if you have a hobby you want to turn into a business, we have some advice for you. It can be a huge leap of faith moving from a steady paycheck to relying on others to buy from you. But it can be done successfully if you do your homework first. Read moreThursday, February 29, 2024Does your morning begin post coffee? If so, then you know the importance of that routine (and caffeine addiction). Your morning just isn’t the same without it. You can create the same addiction to your business. It just requires a more carefully created artifice or brand. Without the help of caffeine or other addictive substance, you’ll need to use marketing and a persona that draws people in and makes them want to be a part of your business. Whether you are a company of one or 100, there are ways to help customers feel a “need” for you. You just have to find the right combination of desires and attitudes. Read moreFriday, February 23, 2024For years now, marketers have touted word-of-mouth marketing as the most powerful, influential, and effective marketing out there. Business owners heeding this advice have begged, borrowed, and bribed people to review them. But it’s been an uphill battle for most. That’s because when customers have a good (or even great) experience, they are less likely to review a product or service than when they are disgruntled. What can we say? People enjoy mudslinging. To build greater customer loyalty, marketing gurus have suggested allowing customers/followers to crowdsource decisions for brands. That’s where all those “pick our new flavor” contests come from. After all, when people join in on a decision, they become invested in its success. But then American Eagle took this crowdsourcing idea a step further. Is it something you’re ready to do? Read moreWednesday, February 14, 2024Social media is a Hulk-size time suck, but it is also one of the most effective ways to connect with your audience. That’s also why it’s so dicey to freelance that kind of thing out. But there are a lot of really talented folks out there who can help you expand your reach and connect. You just have to find the right ones. And since everyone thinks they can post to social, there are a lot of ineffective people posing as social media superheroes. Here’s how you can separate the talent from the try-hards: Read moreThursday, February 8, 2024If you’re like me, creating the right office space is something you embark on every time you’re procrastinating. It can be a time suck or a filler. But investing time in establishing the right work space can improve your productivity, creativity, and organization, as well as make you more successful. Whether you believe in Feng Shui or not, you can transform your workspace into a harmonious and productive haven that will help you achieve more in the time it takes to watch your favorite TV show. Read moreMonday, January 29, 2024No matter what industry you're in, you can always learn from techniques used in other businesses. Particularly if those techniques lead you to ideas that help you connect with your audience. In this article, we're going to discuss an easy change that will transform your business's marketing and how people see your business. It's something you can do today regardless of your target market. It will work for everyone because it's all about connection. To industries that are pros in this technique are residential real estate and colleges/higher education. What do they have in common?, you might ask. Both understand the importance of being part of their target audience’s dreams. And that's what you need to do if you want to improve revenue in your business. 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