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The Chamber Weekly Blog
A collection of articles that we believe will add value to you and your business!Thursday, September 21, 2023Content marketing has been around for a while now. It began when search engines like Google started ranking sites by—among other things—the quality of the content as perceived by the audience. This caused many marketers to increase the quality of their content. But if you’re still wondering if you have the right kind of content for your business, you should check out this idea from Mark Schaefer. It’s one of the easiest ways to decide if you have a strong mix that will help drive sales. Read moreThursday, September 7, 2023Ever notice how some offers are irresistible? You didn’t even know you needed the product or service. Then you saw the offer, and BANG!, you’re whipping out your credit card. This isn’t by accident. Someone down the line carefully created the offer that caused you to act with wild abandon. And you can do it too for your business. It just takes a little forethought. Read moreTuesday, September 5, 2023If you walked into a crowded room and asked the question in the title of this article, what would you expect to hear? The chamber of commerce is like the government, right? No, it keeps track of business complaints. No, they’re like greeters for the community. Like the Welcome Wagon. They’re a country club for businesspeople. They’re the people with the big scissors. Right? Read moreThursday, August 24, 2023Have you ever attended a chamber event? If you’re not a member, you’re missing out. Before you think you don’t have the time to attend events, it’s important you know chamber life is not just mixers and ribbon cuttings. Chamber membership is one of the best-kept secrets for free or nearly free business resources like webinars, lunch & learns, and written collateral. Plus, a whole lot more. Chamber membership is one of the best business investments you can make for the money and return. Read moreFriday, August 18, 2023In the bustling world of small business, as entrepreneurs and professionals, we often find ourselves caught in the whirlwind of routines, habits, and attachments that no longer serve our growth, personally or professionally. In the pursuit of success, we accumulate emotional baggage, physical clutter, mental burdens, and antiquated processes that hinder us from experiencing the success we truly desire. These things are familiar, and thus, safe. They seem harmless enough. But when you look more closely, you’ll see they are holding you back. Perhaps it’s time to make room for things that will serve you—and your company—better. Read moreThursday, August 10, 2023Have you ever heard the phrase, “You are the company you keep?” It has good and bad ramifications, doesn’t it? It’s often applied to young people and their friends. But did you know this “Halo Effect” influences customers as well? And you could be using it in your business for amazing results. Read moreThursday, August 3, 2023If you’re old enough, you likely remember your parents addressing the issues of group think. Maybe they said, “Monkey see, monkey do.” Perhaps you were trying to win an argument by telling them how you’re the only person not allowed to do something, to which they replied, “If everyone jumped off of a bridge, would you do it too?” But as much as your parents were trying to raise you to be a person who thinks on their own, we are social creatures. We long for acceptance. We have a fear of missing out. And it’s those very social drives you can leverage to get more customers. Read moreFriday, July 28, 2023Do you think of LinkedIn as something to be used solely by job seekers? While the world's largest professional network is widely recognized as a platform for job seekers and recruiters to connect, that’s not all it can do. Its potential goes far beyond job hunting. For savvy business owners and professionals, LinkedIn offers a treasure trove of opportunities to find customers, strengthen their brand, and expand their network. Read moreFriday, July 21, 2023Have you ever seen the movie Up? In it, there’s a scene where a talking dog (he has a collar that translates his thoughts) is explaining his voice, only to be derailed by the passing of a squirrel. You may know this example as “shiny object syndrome.” Whatever you call it, it’s becoming a big problem for businesses and entrepreneurs. Here’s why and what you can do about it if it’s interfering with your success. Read moreFriday, July 14, 2023Facebook err…Meta does it again. We have yet another social media platform to consider. Usually when advising businesses on whether they should participate on a social media platform, I ask them who their ideal client is and then we go by demographics. If your ideal customer is on the platform, go for it. If not, skip it—unless you just really enjoy being overextended in your posts and social media attention. But threads isn’t exactly a new platform. Well, it is technically. But if you have Instagram, it feels more like an extension. Note: at the time of this writing, members of the EU cannot join because it is blocked currently owing to privacy questions. Read more