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The Chamber Weekly Blog
A collection of articles that we believe will add value to you and your business!Friday, October 28, 2022Most people research online before they purchase. That could take the form of looking up prices, options, or educating themselves on the product or service they’re in the market for. Many buyers also use a business website to verify hours, availability, make reservations, etc. During the holiday season people are busier than ever and it’s common to check things out online before getting in a car. If your website isn’t easy to navigate, with important information front and center, you may be missing out on a host of customers. Here’s how you can ensure it’s in good shape. Read moreThursday, October 20, 2022The holidays are right around the corner and that can be a big spend time whether you’re in retail, hospitality, or services. It can also be a lucrative time for your employees as many people generously tip at the end of the year. But good tippers want a great experience and if your business isn’t ready for the holidays, it won’t just hurt your revenue. It could affect your employees’ earning potential as well. Here are a few suggestions to help your business get ready and have the best holiday season yet. Read moreMonday, October 17, 2022COVID and labor shortages have caused a lot of businesses to reevaluate offerings and pivot how they did business. But if you’re like many business owners, while adapting to customer needs was a critical component to staying in business, you may now realize that you are off track. It’s important to provide value to customers but veering too far away from your true business can cause you to take on too much too soon. Read moreThursday, October 6, 2022Customer loyalty is essential to strong sales. After all, it’s easier to get repeat sales than it is to convince a new consumer to buy from you. But customer loyalty is something grown and nurtured, not bought or ordered. It takes time. However, just because someone has been buying from you (or donating to you if you’re a non-profit) does not mean they are loyal. It may just mean that they tend to do the same things over and over until they don’t. If you want a strong customer (or donor) base, you need to cultivate loyalty. The methods to do so require consistent tending and upkeep. Read moreWednesday, September 21, 2022Telling your business story is a compelling way to get your audience more invested in you and to help build know, like, and trust. Your business story is a lasso that draws people in and holds them there. Read moreThursday, September 8, 2022If your town is like most, there are several Facebook groups that have formed around living, working, and/or playing in your area. Some are private and you’ll need to request to join. Others are public. Some groups are loosely veiled business generators for community leaders or professionals (often real estate agents) who recognize how important it is to insert themselves into conversations about the community. Facebook groups are an excellent way to grow your business. Here are a few ways to do this in an existing group. Read moreThursday, August 25, 2022The title of this article is supposed to be funny, but procrastination isn’t a laughing matter. In fact, procrastination can be severely impacting your business. It can affect sales, revenue, and employee happiness. But when work is tough and no news sounds good, it’s easy to tell yourself that you’ll handle the hard stuff on a better day. The problem is there will never be a perfect day to do the hard things. So, here’s how you can tackle today, what you could put off for tomorrow. Read moreThursday, August 11, 2022Labor Day is fast approaching. This unofficial end of summer is largely ignored by businesses partly because a holiday surrounding working doesn’t seem like much fun. However, you can use this day for more than planning a backyard BBQ or trip to the beach. Here are some engaging social media and activity ideas that you can work on over the next month to drive interaction and get employees and customers excited about this much overlooked holiday. Read moreWednesday, August 3, 2022Are you short staffed or in need of applicants for openings within your businesses? We have you covered. The Cartersville-Bartow Chamber of Commerce has a resource to help you connect with job seekers. This tool is called Job Jots, and it can be found on ForBartow.com, the Chamber’s new workforce development website, or on the Chamber’s YouTube channel. Read moreMonday, July 25, 2022Have you ever found yourself looking for local professionals to speak with your students or professional group? We have you covered. The Bartow-Cartersville Chamber of Commerce has a new resource to connect the public to subject matter experts that can assist them by sharing their expertise. This new tool is the Speakers Bureau and it can be found on the ForBartow.com, the Chamber’s new workforce development website. Read more