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The Chamber Weekly Blog
A collection of articles that we believe will add value to you and your business!Thursday, April 13, 2023Many small businesses overlook the importance of team culture. They might do so because they feel they have a transient workforce and people won’t stick around. It’s possible they believe they’re simply too small and team culture is for larger companies like Nike. But that’s not the case. A team or company culture is as important as your brand. You’re not too small for one of those are you? Read moreThursday, April 6, 2023Teddy Roosevelt is credited for having said, “If you could kick the person in the pants responsible for most of your trouble, you wouldn't sit for a month." And so it is that we are often our biggest impediment to success, especially as business owners. We spend hours helping customers and often don’t show ourselves the same assistance (Oh, doctor, heal thyself.). If you’re wondering what this advice has to do with your “top employee,” you need this article more than you realized. In a time of rising costs and increased concerns over mental health, business owners must see an investment in themselves as one of the most important they can make for the future of their business. Read moreThursday, March 30, 2023At first glance, especially for people who have trouble writing or have difficulty starting out and collecting their thoughts at a keyboard, AI can feel like the smartest kid in the class offering to do your homework for free, forever. It seems like a huge win and I’m not saying it isn’t. But there are a few things you should be aware of as well as some tasks it does tremendously well that could save you a lot of time and energy. Read moreFriday, March 24, 2023Starting a new business is difficult under the best circumstances. But in today's economic climate, it's difficult to make a name for yourself when most people are trying desperately to cut back on expenses. Yet, you shouldn’t get discouraged. There are easy (and free) ideas out there that can help. Here are three tips to bring in more customers as a brand-new business. Read moreFriday, March 17, 2023It’s that time of year when businesses start thinking about summer help. Could you use an intern this summer? Here are several things you need to consider before bringing on your first intern. Read moreTuesday, February 28, 2023Every chamber story is different so we can’t write it for you, but this template/chamber story worksheet will help you put together the pieces that are critical to your chamber storytelling. Read moreFriday, February 24, 2023When people think about a business story, they often think about a cute couple of paragraphs on the About Page. But a business story is so much more than that. The story is an illustration of who/what the chamber is and should reflect what’s important to the chamber as seen through its culture. So how do you encapsulate such a big undertaking in your chamber story? The key is consistency. Read moreSunday, February 19, 2023One of the most common hang-ups chambers have in crafting their story (besides never having enough time, right?) is the term story. It’s easy to think telling your story is all about you. But you’re telling a story for a business purpose to help people connect with and remember the chamber. One of the most common hang-ups chambers have in crafting their story (besides never having enough time, right?) is the term story. It’s easy to think telling your story is all about you. But you’re telling a story for a business purpose to help people connect with and remember the chamber. You’re not trying to reach the best-seller list. Some elements are the same in telling a business story and a good piece of fiction, but to be successful in your storytelling and have it meet your communication and business goals, you need to keep the following things in mind: Read moreFriday, February 17, 2023Storytelling evokes emotion and inspires action. Through telling your chamber story you can become more memorable, help people feel more connected, and entice others to follow your call to action. Not bad for some simple copy and messaging changes. But how do you draft an effective chamber story so that your words resonate and the message appeals to your target audience? In this article, we’ll cover the preliminary work you should complete before drafting your chamber story. Read moreThursday, February 2, 2023This campaign is for nurturing leads to become new chamber members. It should be sent after “some” interest has been shown. Interest could be attending an event for the first time or downloading a lead magnet. Personalize your first touch point with this person based on how they initially interacted with you. Read more