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The Chamber Weekly Blog
A collection of articles that we believe will add value to you and your business!Monday, October 21, 2019People buy from people they know, like, and trust. While you might be in the right place at the right time when someone is up against it, and they may buy from you once without knowing, liking, or trusting you, for them to return, you’ll need more than luck. Read more(0) CommentsMonday, October 14, 2019Event marketing is hosting an event for your brand. It takes many different forms. Some businesses host a “thank you” event for customers, while others might bring in a band and host a special preview night for a product launch, others still will host an entire conference around something of interest to their target demographic. Have you considered event marketing for your business? Read more(0) CommentsMonday, October 7, 2019Whether you like it or not, the mega-retailer is influencing your customers. Its search and suggestions are impacting buyer expectations. Their insanely speedy delivery (especially in urban areas and locations where they have warehouses) has now made it easier to order online and have it delivered than it is to go and pick it up. With Amazon, it’s a love-hate relationship. But still...There are things you can learn from the retail giant. Read more(0) CommentsMonday, September 30, 2019If you have a business and you want customers, you need video. It’s as simple as that. But who has the money and time to invest in it, right? Stop allowing those common excuses to hamper your success. You need to be in video. Here are the reasons you need to embrace it and how you can begin to do that even if you hate the camera. Read more(0) CommentsMonday, September 23, 2019Henry Ford didn’t invent the automobile. He didn’t invent the assembly line either, but he found a way to use the technology to place cars in the hands of a large percentage of the population who couldn’t previously afford them. His less than egalitarian views of the customer are the kinds of things legends are made of. Read more(0) CommentsMonday, September 16, 2019What does your bedtime routine have to do with the success of your business? Plenty. Every time you use everything you have on a given day and you’re exhausted beyond belief, and then you short yourself essential sleep, you’re borrowing from tomorrow’s success. It’s impossible to give tomorrow your all when you’re exhausted, so establishing a healthy bedtime routine is essential to the health of your business. Here’s how you can do it. Read more(0) CommentsMonday, September 9, 2019The best place to start is “communicate all that you know.” In my lifetime I have seen two types of leaders; one keeps all his knowledge to himself, and in turn doesn’t want the team to leave him, and doesn’t encourage them to go to the next level. The second, and I hope I was this type of leader, communicates all he knows. Read more(0) CommentsMonday, August 26, 2019There are trends in business that seem like they are dreamed up by coaches selling services. The difficulty today is in identifying which ones are necessary to your business and which ones you can sit on the sidelines watching for a while. Some will turn out to be fads, and you needn’t bother. Others will become important parts of doing business. But what about emotional intelligence? Read more(0) CommentsMonday, August 19, 2019Most people come up with an idea, or they have a passion, and they decide to turn it into a business. The savvy among them create a business plan around their idea or passion. Many get so excited about their venture that they create the product or service first and then try and find the market. This approach is like swimming upstream. It can be done but it’s a lot harder. The easier way is to locate a group of people with a problem and solve for it. Often finding your target audience first produces a greater return on investment. But if you already have a business, what can you do? You can reinvent it. Read more(0) CommentsMonday, August 12, 2019Last week I watched a movie on General Patton, and it brought back memories of reading about his views on leadership. It’s not surprising he was an inspirational leader, his job required that. The amazing thing about his thoughts on leadership was that he penned them as a cadet at West Point, long before he had led battalions. Read more(0) Comments