The Chamber Weekly Blog
A collection of articles that we believe will add value to you and your business!
Adam McEntyre
Monday, July 27, 2020
I've worked with many businesses in creating content for their website. When I do, one of the questions I ask is what makes them different from their competition. Almost always they answer their customer service and their willingness to stand behind their product or service. Perfect. Except…Every business thinks they have these things. And even if they do, this does not make them unique in the marketplace. They need something else.
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Adam McEntyre
Monday, July 20, 2020
When you’re merely meeting expectations, you’ll never rock the reviews. You need to start at “good” and aim for “mind-blowing.” The good news is data from Yelp shows it's easier than you think.
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Adam McEntyre
Friday, July 17, 2020
With numbers of COVID infections increasing daily in many states, people are wondering when it will end and when we can begin to start feeling confident in an economic recovery. No one knows for sure when recovery will begin. In the meantime, there are a few things we know about how business and customers have changed. You can use that knowledge to restructure your marketing in order to better position your business for a stronger recovery.
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Adam McEntyre
Monday, July 13, 2020
You've likely heard how telling your business story can help you connect to your audience. However, for storytelling to be effective for your business you don't want to treat it as a marketing trick that you use on occasion when you're writing copy for your website. For the most conversions and amplification of your message you want to think like a storyteller. Here's how you can become an expert business storyteller even if you can't tell a story (or a joke).
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Adam McEntyre
Monday, July 6, 2020
Sales could always be better, right? Here are a few tips on how you can turn things around fast.
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Adam McEntyre
Monday, June 29, 2020
If there's one thing 2020 has shown us, it's how to bolster our communication skills. We've had cause for a lot of really difficult conversations with our customers. Nobody ever wants to give bad news but 2020 seems like the year we have to keep reiterating and sharpening our communication skills with difficult messages. But if you feel like you've had challenge after challenge and you're still wondering the best way to deliver those difficult messages, let's take a look at a few tactics you might use.
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Adam McEntyre
Monday, June 22, 2020
According to the National Statistics Council, about 37 percent of employee time is spent in meetings for the average employee. You may also be surprised to hear that nearly half of employees (47 percent) believe that too many meetings are the biggest waste of time on any day—more than social media or email distractions.
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Adam McEntyre
Monday, June 15, 2020
Have you ever noticed just how many bland posters there are out there on social media? They post only about themselves and not even interesting things about themselves. It’s almost better if posters like those stay off of social media altogether because they’re certainly not building any fans and that kind of posting is not getting people to know, like, and trust them.
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Adam McEntyre
Monday, June 8, 2020
Just when you thought your website was search engine optimized and then mobile search optimized we have another challenge--voice search optimization. Yes, that’s right. According to Bright Local’s Voice Search for Local Business Study, 58% of consumers used voice search to locate information about a local business.
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Adam McEntyre
Monday, June 1, 2020
Social media platforms have become increasingly sophisticated and selective in what they show to whom. For that reason, without engagement (or money), you can’t build an audience.
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