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    How to Increase Your Business’ Referrals
    Adam McEntyre
    Monday, December 17, 2018
    One of the easiest and cheapest marketing tactics today is building a referral network. If you concentrate on growing referrals and word-of-mouth (WOM) marketing you can cut your marketing budget. Not only does WOM marketing not cost you anything, it’s more believed by potential customers. A recent survey by PowerReviews of 800 retail customers reported 95% of respondents have consulted customer reviews in the past. But how do you grow that solid base of referrals and people willing to write reviews? Read more
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    Courting the Millennial Customer
    Adam McEntyre
    Monday, December 10, 2018
    There are roughly 75.3 million Millennials in the United States. This number outranks the 74.9 million Baby Boomers. For a successful future, your business needs the younger generation. Here’s how you can get their attention and keep it. Read more
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    The 1 Change You Need to Make in Your Business in 2019
    Adam McEntyre
    Monday, December 3, 2018
    At the risk of sounding like an infomercial, if you make just one change to your business in 2019 you’ll open up a new door to an even greater level of success. It’s a very simple concept. You don’t have to go get an MBA or Master’s in marketing. You simply have to refocus your offerings from you want to say to what your ideal customer wants. Help your customers get what they need. Read more
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    3 Leadership Principles from the Revolutionary War That Still Apply Today
    Adam McEntyre
    Monday, November 26, 2018
    On Sunday, January 21, 1776, in a small New England church, Pastor Peter Muhlenberg delivered one of the most dramatic sermons of his career. Muhlenberg’s text for the day was Ecclesiasties 3 where it explains, “To everything there is a season, a time for every purpose under heaven: a time to be born, and a time to die; a time to plant, and a time to pluck what is planted.” Coming to the end of his sermon... Read more
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    25 Awesome & Quick Ideas for Small Business Saturday
    Adam McEntyre
    Monday, November 19, 2018
    The day after Black Friday is Small Business Saturday. There are many ways you can get involved in this event that promotes buying from small businesses. Here are a few ways you can make the most of this time for your business even if you have very little time to prepare. Read more
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