The Chamber Weekly Blog

Facebook remains a powerhouse for businesses to boost brand awareness and drive sales with its 2 billion users and versatile tools like Reels and Groups. However, two major updates demand attention. First, Facebook is streamlining all video uploads into Reels, simplifying content creation and prioritizing short-form, mobile-friendly videos—a win for businesses but requiring a strategy shift for long-form content creators. Second, a shocking “technical error” led to the sudden deletion of thousands of Facebook Groups, even compliant ones, highlighting the fragility of platform access. These changes underscore the need to own your audience through email lists, which offer stability and direct engagement immune to algorithm shifts or glitches. Businesses must adapt by mastering Reels, launching email opt-in campaigns, and tracking analytics to secure customer connections. Keep reading to learn how to navigate these updates and future-proof your marketing strategy. Read more

Networking is a cornerstone of business success, as people prefer to work with those they know, like, and trust. While joining a chamber of commerce is an easy way to expand your network, we know that attending events isn’t always feasible for busy professionals. Fortunately, you don’t need name tags or stacks of business cards to forge meaningful connections. Some of the most impactful networking happens outside formal events—though our events are fun, and we’d love for you to join us sometime! As a business owner, your schedule is unpredictable, and fitting everything in can be tough. But even when events aren’t an option, networking is always possible. Here are 7 practical, real-world strategies to build relationships that can help grow your business: Read more

Small businesses everywhere are realizing that success isn’t just about how good your product is—it’s about how connected your customers feel to you and each other. The new growth model that’s gaining serious traction? Community-led growth. This approach focuses on creating value and shared experiences before the sale ever happens. When done right, it doesn’t just build customers—it builds advocates and connections. But when done incorrectly, it turns potential fans into skeptics. Read more

Since this is Small Business Month, we thought it would be the ideal time to call attention to some of the resources out there for the small business. With an increase in awareness of how important small businesses are to the local and national economies, large businesses are getting into the groove and pledging their support to help small businesses too. Read more

Another calendar page has come and gone and with it, we’re ushering in May and Small Business Month. There’s no better time to show some local love! Read more