Assistant Director - Marketing and Communications
Job ID: 286738
Location: GHC - Cartersville Instr. Site
Full/Part Time: Full Time
Regular/Temporary: Regular
About Us
Georgia Highlands College is a multi-campus, state college member of the University System of Georgia. Founded in 1970 as Floyd Junior College, it now serves more than 6,000 students in Northwest Georgia and Northeast Alabama across its five locations in Rome, Cartersville, Marietta, and Dallas. GHC currently offers over 30 areas of study with associate degree and bachelor's degree options both in the classroom and online.
We are a growing and progressive institution with opportunities for great employees to grow in a fast-paced and challenging work environment that encourages employee wellness and overall success. Our combined efforts at GHC have led to numerous awards, honors, and countless stories of success for students and employees. This includes our most recent honor of being recognized as one of the semifinalists for the 2023 Aspen Prize for Community College Excellence.
Job Summary
This position oversees the college's Customer Relationship Management (CRM) platform, marketing, digital media, and graphic design ensuring functionality, data integrity, and integration with recruitment and enrollment strategies. This role collaborates with IT, Admissions, and other departments to develop data-driven reports, dashboards, and communication campaigns tailored to prospective and current students. Additionally, the position manages the design and visual impact of digital and print marketing materials, ensuring alignment with branding guidelines, while also providing user training and support for CRM-related communications.
Responsibilities
• Is responsible to understand, support, and carry out the college's mission, vision, and values and comply with mandates and regulations of government and accrediting bodies
• Maintains the CRM platform, ensuring data quality, and supporting user access
• Develops and oversees the execution of communication strategies aligned with the college's goals. Responsible for overseeing the design layout and visual impact of creative marketing materials, products, and/or publications for the assigned department, college and/or unit in collaboration with Marketing, Communication, and Engagement ensuring alignment with established branding guidelines, policies and procedures
• Oversees website, design, and updates for the institution in conjunction with departmental end-users
• Serves as main point of contact for the institution with all third-party marketing firms and advertising agencies
• Provides leadership and oversight of projects, priorities, design layout and branding of marketing materials and publications
• Leads a team of creative professionals, guiding all projects from conception to completion observing the university, department and/or college branding standards and industry best practices
• Develops reports and dashboards for insights and strategic planning with Executive Director of Strategic Communications
• Motivates and coaches team members to ensure all communication and content are executed with creativity, excellence, and consistency
• Coordinates with the IT department to manage data feeds and integrations
• Creates communication campaigns in collaboration with the marketing team
• Tracks and reports on department and team effectiveness with meeting goals, deadlines, and overall alignment with organization strategy
• Provides training for users on the CRM system and continually advancing CRM knowledge through professional development
• Plans and manages expenses of area(s) of responsibility to operate within budget
• Performs other assigned duties
Required Qualifications
• Knowledge and level of competency commonly associated with the completion of a baccalaureate degree in a course of study related to the occupational field
• Experience usually interpreted to require three (3) of experience in Journalism, Broadcasting, Public Relations, Communication, or related field
• Possession of or ability to readily obtain a valid driver's license for the type of vehicle or equipment operated
• Required to hold a GHC purchasing card which requires a credit check to receive and continue holding a purchasing card
Preferred Qualifications
• Masters in higher education - Design, Marketing, Public Relations
• Previous experience in higher education
• Previous experience in student recruitment and marketing
• Previous experience serving as a public information officer or similar role
Proposed Salary
Commensurate with experience
Required Documents to Attach
• Cover Letter
• Resume
• Unofficial Transcripts if applicable
Knowledge, Skills, & Abilities
• Knowledge and experience in marketing tools, processes and methodologies, and skills in the application of graphic design principles and processes
• Knowledge of social media marketing and communication processes
• Knowledge of CRM platform, Banner Student Information System, and other CRM-related software
• Ability to manage and maintain CRM systems, ensuring data accuracy and user accessibility
• Ability to work effectively with a variety of vendors, professionals, administrators, faculty, staff, and students
• Ability to leverage connections to provide communication, context, oversight, and direction in consultation with department leadership
• Ability to successfully collaborate with campus partners to enhance internal relationships
• Ability to handle multiple tasks or projects at one-time meeting assigned deadlines
• Strong written and oral communication skills are required to collaborate with various departments and to develop communication campaigns alongside the marketing team
• Excellent interpersonal, initiative, teamwork, problem-solving, organization, communication (verbal and written), time management, project management, and presentation skills
• Proficient with computer applications and programs associated with the position (i.e., Adobe Creative suite, Microsoft Office suite)
• Strong attention to detail and follow up skills
• Strong customer service skills and phone and e-mail etiquette
Apply Before Date
Applications will be accepted until filled.
Contact Information
For more information or questions about a job posting, please contact Human Resources by email at mailto: jobs@highlands.edu?subject=Job%20Opening%20Questions.
For technical support, please contact the Shared Services Center at (877) 251-2644 or mailto: oneusgsupport@usg.edu?subject=Job%20Opening%20Questions.
USG Core Values
The University System of Georgia is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.
Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/section6/C2653.
Conditions of Employment
Offers of employment are contingent upon completion of a background investigation including a criminal background check demonstrating your eligibility for employment with Georgia Highlands College, as determined by Georgia Highlands College in its sole discretion, confirmation of the credentials and employment history reflected in your application materials and, if applicable, a satisfactory credit check.
Offers are made expressly subject to the applicable federal and state laws, to the statutes, rules and regulations of this institution and to the Bylaws and Policies of the Board of Regents (BOR) of the University System of Georgia (USG), which are available for your inspection upon request.
Equal Employment Opportunity
Georgia Highlands College provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
To apply, visit https://apptrkr.com/6298166
Copyright ©2025 Jobelephant.com Inc. All rights reserved.
https://www.jobelephant.com/
jeid-28489053c0f4f744860fd155e9b5eb45
